What We Stand For
If ever there was a time where self-expression was thriving, it’s now. Our culture is both thriving and struggling at the same time. We want to raise the vibration among the masses, encouraging self-care, compassion, mindfulness and gratitude. After all, gratitude may just be the magical unicorn our culture needs—it really has the power to cause dramatic change.
Some of our designs are blunt, brusque or raw, but we promise they'll never be demeaning or negative. They might make someone stop in their tracks, perhaps incite an emotion, either good or bad, and open a conversation. But, above all, they are meant to do good. To encourage, to show pride, to send a message that someone needs to see.
Ethically Sourced Fabric
There’s loads to consider when choosing fabrics and styles. It needs to be affordable AND comfortable. But it also needs to be ethical and sustainable. We have a strict no sweatshop policy, even if that means our costs are a bit higher.
Profits to Charity
We have two missions...
Raise the frequency overall.
Bring more awareness to mindfulness, being compassionate and being good neighbors.
Make a difference for those in need.
We’re biased towards charities focused on mental health & wellness, food insecurity and children’s health & safety. Have a charity we should check out? We’d love to hear about it, email us at firstname.lastname@example.org